| Title | Author | Year | SCOPUS | PUBMED | ISI | TCI | |
|---|---|---|---|---|---|---|---|
| 1. | The effect of interpersonal communication style on miscomprehension and persuasion of print advertisements | ES Kim K Polyorat DL Alden |
2002 | ||||
| 2. | Self-construal and need-for-cognition effects on brand attitudes and purchase intentions in response to comparative advertising in Thailand and the United States | Polyorat, K. | 2005 | ||||
| 3. | Impact of narrative versus factual print ad copy on product evaluation: The mediating role of ad message involvement | Polyorat, K. | 2007 | ||||
| 4. | A cultural paradox in authority-based advertising | Jae Min Jung Kawpong Polyorat James J. Kellaris |
2009 | ||||
| 5. | Coping with intercultural transactions in multicultural societies | Polyorat, K. | 2009 | ||||
| 6. | Effects of Self-Construals on Consumer Assertiveness/Aggressiveness: Evidence From Thai and US Samples | Polyorat, K. Hwang, Y. |
2013 | ||||
| 7. | South Korea's country personality in Thai consumer's perception: A qualitative study | Polyorat, K. | 2015 | ||||
| 8. | Intention to Purchase Traceable Meat: The Impacts of Perceived Information Asymmetry, Informativeness, Usefulness, and Norm | Polyorat, K. | 2016 | ||||
| 9. | The antecedents of purchase intention of meat with traceability in Thai consumers | Nathamon Buaprommee Kawpong Polyorat |
2016 | ||||
| 10. | University branding: The impact of university personality on university distinctiveness and university identification | Polyorat, K. | 2020 | Count | 9 | 0 | 7 | 0 |
| Title | Authors | Year | Publication name | Cited count | ||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| < 2015 | 2016 | 2017 | 2018 | 2019 | 2020 | รวม | ||||||
| 1. | Self-construal and need-for-cognition effects on brand attitudes and purchase intentions in response to comparative advertising in Thailand and the United States | Polyorat, K. | 2005 |
Journal of Advertising 1 (34), pp. 37-48 |
||||||||
| 2. | Impact of narrative versus factual print ad copy on product evaluation: The mediating role of ad message involvement | Polyorat, K. | 2007 |
Psychology and Marketing 6 (24), pp. 539-554 |
||||||||
| 3. | A cultural paradox in authority-based advertising | Polyorat, K. | 2009 |
International Marketing Review 6 (26), pp. 601-632 |
||||||||
| 4. | Coping with intercultural transactions in multicultural societies | Polyorat, K. | 2009 |
Social Behavior and Personality 2 (37), pp. 273-288 |
||||||||
| 5. | Effects of Self-Construals on Consumer Assertiveness/Aggressiveness: Evidence From Thai and U.S. Samples | Polyorat, K. Hwang, Y. |
2013 |
Journal of Cross-Cultural Psychology 5 (44), pp. 738-747 |
||||||||
| 6. | South Korea's country personality in Thai consumer's perception: A qualitative study | Polyorat, K. | 2015 |
Journal of Business and Retail Management Research 1 (10), pp. 71-76 |
||||||||
| 7. | Intention to purchase traceable meat: The impacts of perceived information asymmetry, informativeness, usefulness, and norm | Polyorat, K. | 2016 |
Asian Journal of Business and Accounting 1 (9), pp. 141-167 |
||||||||
| 8. | The antecedents of purchase intention of meat with traceability in Thai consumers | Polyorat, K. | 2016 |
Asia Pacific Management Review 3 (21), pp. 161-169 |
||||||||
| 9. | University branding: The impact of university personality on university distinctiveness and university identification | Polyorat, K. | 2020 |
Journal of Critical Reviews 5 (7), pp. 703-709 |
||||||||
| Title | Authors | Year | Journal title |
|---|
| Title | Authors | Year | Journal title | Cited count | ||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| < 2015 | 2016 | 2017 | 2018 | 2019 | 2020 | รวม | ||||||
| 1. | The effect of interpersonal communication style on miscomprehension and persuasion of print advertisements | ES Kim K Polyorat DL Alden |
2002 |
ADVANCES IN CONSUMER RESEARCH, VOLUME XXIX (29.0), pp. 234.0-234.0 |
0 | 0 | 0 | 0 | 0 | 0 | 0 | |
| 2. | Self-construal and need-for-cognition effects on brand attitudes and purchase intentions in response to comparative advertising in Thailand and the United States | K Polyorat DL Alden |
2005 |
JOURNAL OF ADVERTISING 1.0 (34.0), pp. 37.0-48.0 |
70 | 0 | 0 | 0 | 0 | 0 | 70 | |
| 3. | Impact of narrative versus factual print ad copy on product evaluation: The mediating role of ad message involvement | Kawpong Polyorat Dana L. Alden Eugene S. Kim |
2007 |
PSYCHOLOGY & MARKETING 6.0 (24.0), pp. 539.0-554.0 |
31 | 0 | 0 | 0 | 0 | 0 | 31 | |
| 4. | A cultural paradox in authority-based advertising | Jae Min Jung Kawpong Polyorat James J. Kellaris |
2009 |
INTERNATIONAL MARKETING REVIEW 6.0 (26.0), pp. 601.0-632.0 |
13 | 0 | 0 | 0 | 0 | 0 | 13 | |
| 5. | Effects of Self-Construals on Consumer Assertiveness/Aggressiveness: Evidence From Thai and US Samples | Kawpong Polyorat Jae Min Jung Yoon Yong Hwang |
2013 |
JOURNAL OF CROSS-CULTURAL PSYCHOLOGY 5.0 (44.0), pp. 738.0-747.0 |
1 | 0 | 0 | 0 | 0 | 0 | 1 | |
| 6. | Intention to Purchase Traceable Meat: The Impacts of Perceived Information Asymmetry, Informativeness, Usefulness, and Norm | Nathamon Buaprommee Kawpong Polyorat |
2016 |
ASIAN JOURNAL OF BUSINESS AND ACCOUNTING 1.0 (9.0), pp. 141.0-167.0 |
1 | 0 | 0 | 0 | 0 | 0 | 1 | |
| 7. | The antecedents of purchase intention of meat with traceability in Thai consumers | Nathamon Buaprommee Kawpong Polyorat |
2016 |
ASIA PACIFIC MANAGEMENT REVIEW 3.0 (21.0), pp. 161.0-169.0 |
7 | 0 | 0 | 0 | 0 | 0 | 7 | |
| Title | Authors | Year | Journal title |
|---|
| ชื่อโครงการ | Authors | ประเภทโครงการ | ปีงบประมาณ | ทุนวิจับ |
|---|