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 Kawpong Polyorat

Kawpong Polyorat

กลุ่มวิชาการตลาด,
Faculty of Business and Accoutancy,
Khon Kaen University
8361933000: H-INDEX 4

Documents

TCI อ้างอิงจาก http://www.tci-thaijo.org/

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SCOPUS

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PUBMED

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ISI

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TCI

Title Author Year SCOPUS PUBMED ISI TCI
1. The effect of interpersonal communication style on miscomprehension and persuasion of print advertisements ES Kim
K Polyorat
DL Alden
2002
2. Self-construal and need-for-cognition effects on brand attitudes and purchase intentions in response to comparative advertising in Thailand and the United States Polyorat, K. 2005
3. Impact of narrative versus factual print ad copy on product evaluation: The mediating role of ad message involvement Polyorat, K. 2007
4. A cultural paradox in authority-based advertising Jae Min Jung
Kawpong Polyorat
James J. Kellaris
2009
5. Coping with intercultural transactions in multicultural societies Polyorat, K. 2009
6. Effects of Self-Construals on Consumer Assertiveness/Aggressiveness: Evidence From Thai and US Samples Polyorat, K.
Hwang, Y.
2013
7. South Korea's country personality in Thai consumer's perception: A qualitative study Polyorat, K. 2015
8. Intention to Purchase Traceable Meat: The Impacts of Perceived Information Asymmetry, Informativeness, Usefulness, and Norm Polyorat, K. 2016
9. The antecedents of purchase intention of meat with traceability in Thai consumers Nathamon Buaprommee
Kawpong Polyorat
2016
10. University branding: The impact of university personality on university distinctiveness and university identification Polyorat, K. 2020
Count 9 0 7 0

Title Authors Year Publication name Cited count
< 2015 2016 2017 2018 2019 2020 Total
1. Self-construal and need-for-cognition effects on brand attitudes and purchase intentions in response to comparative advertising in Thailand and the United States Polyorat, K. 2005 Journal of Advertising
1 (34), pp. 37-48
2. Impact of narrative versus factual print ad copy on product evaluation: The mediating role of ad message involvement Polyorat, K. 2007 Psychology and Marketing
6 (24), pp. 539-554
3. A cultural paradox in authority-based advertising Polyorat, K. 2009 International Marketing Review
6 (26), pp. 601-632
4. Coping with intercultural transactions in multicultural societies Polyorat, K. 2009 Social Behavior and Personality
2 (37), pp. 273-288
5. Effects of Self-Construals on Consumer Assertiveness/Aggressiveness: Evidence From Thai and U.S. Samples Polyorat, K.
Hwang, Y.
2013 Journal of Cross-Cultural Psychology
5 (44), pp. 738-747
6. South Korea's country personality in Thai consumer's perception: A qualitative study Polyorat, K. 2015 Journal of Business and Retail Management Research
1 (10), pp. 71-76
7. Intention to purchase traceable meat: The impacts of perceived information asymmetry, informativeness, usefulness, and norm Polyorat, K. 2016 Asian Journal of Business and Accounting
1 (9), pp. 141-167
8. The antecedents of purchase intention of meat with traceability in Thai consumers Polyorat, K. 2016 Asia Pacific Management Review
3 (21), pp. 161-169
9. University branding: The impact of university personality on university distinctiveness and university identification Polyorat, K. 2020 Journal of Critical Reviews
5 (7), pp. 703-709

Title Authors Year Journal title

Title Authors Year Journal title Cited count
< 2015 2016 2017 2018 2019 2020 Total
1. The effect of interpersonal communication style on miscomprehension and persuasion of print advertisements ES Kim
K Polyorat
DL Alden
2002 ADVANCES IN CONSUMER RESEARCH, VOLUME XXIX
(29.0), pp. 234.0-234.0
0 0 0 0 0 0 0
2. Self-construal and need-for-cognition effects on brand attitudes and purchase intentions in response to comparative advertising in Thailand and the United States K Polyorat
DL Alden
2005 JOURNAL OF ADVERTISING
1.0 (34.0), pp. 37.0-48.0
70 0 0 0 0 0 70
3. Impact of narrative versus factual print ad copy on product evaluation: The mediating role of ad message involvement Kawpong Polyorat
Dana L. Alden
Eugene S. Kim
2007 PSYCHOLOGY & MARKETING
6.0 (24.0), pp. 539.0-554.0
31 0 0 0 0 0 31
4. A cultural paradox in authority-based advertising Jae Min Jung
Kawpong Polyorat
James J. Kellaris
2009 INTERNATIONAL MARKETING REVIEW
6.0 (26.0), pp. 601.0-632.0
13 0 0 0 0 0 13
5. Effects of Self-Construals on Consumer Assertiveness/Aggressiveness: Evidence From Thai and US Samples Kawpong Polyorat
Jae Min Jung
Yoon Yong Hwang
2013 JOURNAL OF CROSS-CULTURAL PSYCHOLOGY
5.0 (44.0), pp. 738.0-747.0
1 0 0 0 0 0 1
6. Intention to Purchase Traceable Meat: The Impacts of Perceived Information Asymmetry, Informativeness, Usefulness, and Norm Nathamon Buaprommee
Kawpong Polyorat
2016 ASIAN JOURNAL OF BUSINESS AND ACCOUNTING
1.0 (9.0), pp. 141.0-167.0
1 0 0 0 0 0 1
7. The antecedents of purchase intention of meat with traceability in Thai consumers Nathamon Buaprommee
Kawpong Polyorat
2016 ASIA PACIFIC MANAGEMENT REVIEW
3.0 (21.0), pp. 161.0-169.0
7 0 0 0 0 0 7

Title Authors Year Journal title

Title Authors NRIIS type Year NRIIS Scholarship

0.04475545883178711