| Title | Author | Year | SCOPUS | PUBMED | ISI | TCI | |
|---|---|---|---|---|---|---|---|
| 1. | The effect of multiple hotel brand extensions | Mahasuweerachai, P. | 2015 | ||||
| 2. | The Effect of Green Self-Identity on Perceived Image, Warm Glow and Willingness to Purchase: A New Generation’s Perspective towards Eco-Friendly Restaurants | Mahasuweerachai, P. Suttikun, C. |
2022 | ||||
| 3. | All you have to do is ask: A nudge strategy for reducing sweetness in beverages | Mahasuweerachai, P. Mahasuweerachai, P. |
2023 | ||||
| 4. | From pride to plate: how feelings of pride and guilt lead Gen Z to plant-based consumption at restaurants | Mahasuweerachai, P. Suttikun, C. Bicksler, W.H. |
2023 | ||||
| 5. | Marketing strategies in the age of COVID-19: An Attitude, Belief, Context Approach | Suttikun, C. Mahasuweerachai, P. Bicksler, W.H. |
2023 | ||||
| 6. | The influence of status consumption and social media marketing strategies on consumers’ perceptions of green and CSR strategies: How the effects link to emotional attachment to restaurants | Suttikun, C. Mahasuweerachai, P. |
2023 | ||||
| 7. | Why do self-identity and efficacy matter for enjoying participation in charity sports events? The role of the warm glow feeling | Chiengkul, W. Mahasuweerachai, P. Suttikun, C. |
2023 | ||||
| 8. | Why Young Consumers Engage with Mobile Self-Ordering Applications (MFOAs) at Restaurants During COVID-19: The Role of Functional and Psychological Factors | Na Nongkhai, J. Suttikun, C. Mahasuweerachai, P. |
2023 | ||||
| 9. | Environmental messaging, corporate values, online engagement and purchase behavior: a study of green communications among eco-friendly coffee retailers | Suttikun, C. Mahasuweerachai, P. Bicksler, W.H. |
2024 | ||||
| 10. | Exploring the influence of online restaurant promotions on consumer behavioral intentions | Wareebor, S. Suttikun, C. Mahasuweerachai, P. |
2024 | ||||
| 11. | Green or greed? Generational perspectives of sustainability claims in restaurants | Mahasuweerachai, P. Suttikun, C. Bicksler, W.H. |
2024 | ||||
| 12. | How to influence restaurant employees’ food safety behaviour: an application of the theory of planned behavior and norm activation model | Mahasuweerachai, P. | 2024 | ||||
| 13. | The Power of Personal Norms and Green Message Framing Persuade Consumers’ Willingness to Pay Premium Prices at Eco-friendly Restaurants | Mahasuweerachai, P. Suttikun, C. |
2024 | ||||
| 14. | Back to the table: how omnichannel social media marketing returns customers to restaurant locations | Suttikun, C. Mahasuweerachai, P. Bicksler, W.H. |
2025 | ||||
| 15. | Beyond Meat and Mindsets: Unveiling the Power of Message Framing on Plant-Based Food Choices | Jitsawaeng, C. Mahasuweerachai, P. Suttikun, C. |
2025 | ||||
| 16. | Does Credibility Matter on TikTok: The Influence of Food Content Creator Types on Restaurants’ Social Media Engagement and Purchasing Intentions | Kumsawat, P. Suttikun, C. Mahasuweerachai, P. |
2025 | ||||
| 17. | Environmental messaging, corporate values, online engagement and purchase behavior: a study of green communications among eco-friendly coffee retailers | Suttikun, C. Mahasuweerachai, P. Bicksler, W.H. |
2025 | ||||
| 18. | Exploring the Influence of Green Message Framing on Perceptions of Motive, Warm Glow and Willingness to Pay Premium at Restaurants | Bicksler, W.H. Mahasuweerachai, P. Suttikun, C. |
2025 | ||||
| 19. | Exploring the influence of online restaurant promotions on consumer behavioral intentions | Wareebor, S. Suttikun, C. Mahasuweerachai, P. |
2025 | ||||
| 20. | FROM THEORY TO TABLE: NUDGING HEALTHIER FOOD CHOICES WITH LOW-CONSTRUAL MESSAGING | Chukhanhom, T. Mahasuweerachai, P. Mahasuweerachai, P. |
2025 | ||||
| 21. | The art of dining: creative local restaurants as key drivers of tourist memorable experiences and well-being | Mahasuweerachai, P. Suttikun, C. Kiatkiri, S. Bicksler, W.H. |
2025 | ||||
| 22. | The interplay of social and intrapersonal factors in plant-based food consumption: a comprehensive analysis using the SOR, signaling and protection motivation theories | Mahasuweerachai, P. Suttikun, C. Bicksler, W.H. |
2025 | ||||
| 23. | Tourist dining motivations at local restaurants: the moderating role of social media strategies | Wareebor, S. Suttikun, C. Mahasuweerachai, P. |
2025 | Count | 23 | 0 | 0 | 0 |
| Title | Authors | Year | Publication name | Cited count | ||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| < 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | Total | ||||||
| 1. | The effect of multiple hotel brand extensions | Mahasuweerachai, P. | 2015 |
Tourism and Hospitality Research 1 (15), pp. 27-38 |
||||||||
| 2. | The Effect of Green Self-Identity on Perceived Image, Warm Glow and Willingness to Purchase: A New Generation’s Perspective towards Eco-Friendly Restaurants | Mahasuweerachai, P. Suttikun, C. |
2022 |
Sustainability (Switzerland) 17 (14), pp. |
||||||||
| 3. | All you have to do is ask: A nudge strategy for reducing sweetness in beverages | Mahasuweerachai, P. Mahasuweerachai, P. |
2023 |
International Journal of Gastronomy and Food Science (34), pp. |
||||||||
| 4. | From pride to plate: how feelings of pride and guilt lead Gen Z to plant-based consumption at restaurants | Mahasuweerachai, P. Suttikun, C. Bicksler, W.H. |
2023 |
Young Consumers 6 (24), pp. 831-848 |
||||||||
| 5. | Marketing strategies in the age of COVID-19: An Attitude, Belief, Context Approach | Suttikun, C. Mahasuweerachai, P. Bicksler, W.H. |
2023 |
Family and Consumer Sciences Research Journal 4 (51), pp. 262-276 |
||||||||
| 6. | The influence of status consumption and social media marketing strategies on consumers’ perceptions of green and CSR strategies: How the effects link to emotional attachment to restaurants | Suttikun, C. Mahasuweerachai, P. |
2023 |
Journal of Hospitality and Tourism Management (56), pp. 546-557 |
||||||||
| 7. | Why do self-identity and efficacy matter for enjoying participation in charity sports events? The role of the warm glow feeling | Chiengkul, W. Mahasuweerachai, P. Suttikun, C. |
2023 |
International Journal of Event and Festival Management 1 (14), pp. 92-112 |
||||||||
| 8. | Why Young Consumers Engage with Mobile Self-Ordering Applications (MFOAs) at Restaurants During COVID-19: The Role of Functional and Psychological Factors | Na Nongkhai, J. Suttikun, C. Mahasuweerachai, P. |
2023 |
Journal of International Food and Agribusiness Marketing (), pp. |
||||||||
| 9. | Environmental messaging, corporate values, online engagement and purchase behavior: a study of green communications among eco-friendly coffee retailers | Suttikun, C. Mahasuweerachai, P. Bicksler, W.H. |
2024 |
Journal of Hospitality and Tourism Insights (), pp. |
||||||||
| 10. | Exploring the influence of online restaurant promotions on consumer behavioral intentions | Wareebor, S. Suttikun, C. Mahasuweerachai, P. |
2024 |
Journal of Hospitality and Tourism Insights (), pp. |
||||||||
| 11. | Green or greed? Generational perspectives of sustainability claims in restaurants | Mahasuweerachai, P. Suttikun, C. Bicksler, W.H. |
2024 |
Family and Consumer Sciences Research Journal 3 (52), pp. 163-177 |
||||||||
| 12. | How to influence restaurant employees’ food safety behaviour: an application of the theory of planned behavior and norm activation model | Mahasuweerachai, P. | 2024 |
Journal of Foodservice Business Research 2 (27), pp. 173-195 |
||||||||
| 13. | The Power of Personal Norms and Green Message Framing Persuade Consumers’ Willingness to Pay Premium Prices at Eco-friendly Restaurants | Mahasuweerachai, P. Suttikun, C. |
2024 |
Journal of International Food and Agribusiness Marketing 4 (36), pp. 714-738 |
||||||||
| 14. | Back to the table: how omnichannel social media marketing returns customers to restaurant locations | Suttikun, C. Mahasuweerachai, P. Bicksler, W.H. |
2025 |
International Journal of Contemporary Hospitality Management 3 (37), pp. 956-975 |
||||||||
| 15. | Beyond Meat and Mindsets: Unveiling the Power of Message Framing on Plant-Based Food Choices | Jitsawaeng, C. Mahasuweerachai, P. Suttikun, C. |
2025 |
Journal of International Food and Agribusiness Marketing (), pp. |
||||||||
| 16. | Does Credibility Matter on TikTok: The Influence of Food Content Creator Types on Restaurants’ Social Media Engagement and Purchasing Intentions | Kumsawat, P. Suttikun, C. Mahasuweerachai, P. |
2025 |
Journal of Global Marketing 3 (38), pp. 234-251 |
||||||||
| 17. | Environmental messaging, corporate values, online engagement and purchase behavior: a study of green communications among eco-friendly coffee retailers | Suttikun, C. Mahasuweerachai, P. Bicksler, W.H. |
2025 |
Journal of Hospitality and Tourism Insights 3 (8), pp. 1073-1094 |
||||||||
| 18. | Exploring the Influence of Green Message Framing on Perceptions of Motive, Warm Glow and Willingness to Pay Premium at Restaurants | Bicksler, W.H. Mahasuweerachai, P. Suttikun, C. |
2025 |
Journal of Global Marketing 3 (38), pp. 252-268 |
||||||||
| 19. | Exploring the influence of online restaurant promotions on consumer behavioral intentions | Wareebor, S. Suttikun, C. Mahasuweerachai, P. |
2025 |
Journal of Hospitality and Tourism Insights 3 (8), pp. 1095-1113 |
||||||||
| 20. | FROM THEORY TO TABLE: NUDGING HEALTHIER FOOD CHOICES WITH LOW-CONSTRUAL MESSAGING | Chukhanhom, T. Mahasuweerachai, P. Mahasuweerachai, P. |
2025 |
Singapore Economic Review (), pp. |
||||||||
| 21. | The art of dining: creative local restaurants as key drivers of tourist memorable experiences and well-being | Mahasuweerachai, P. Suttikun, C. Kiatkiri, S. Bicksler, W.H. |
2025 |
International Journal of Contemporary Hospitality Management (), pp. |
||||||||
| 22. | The art of dining: creative local restaurants as key drivers of tourist memorable experiences and well-being | Mahasuweerachai, P. Suttikun, C. Kiatkiri, S. Bicksler, W.H. |
2025 |
International Journal of Contemporary Hospitality Management 6 (37), pp. 2197-2215 |
||||||||
| 23. | The interplay of social and intrapersonal factors in plant-based food consumption: a comprehensive analysis using the SOR, signaling and protection motivation theories | Mahasuweerachai, P. Suttikun, C. Bicksler, W.H. |
2025 |
International Journal of Contemporary Hospitality Management 7 (37), pp. 2370-2388 |
||||||||
| 24. | Tourist dining motivations at local restaurants: the moderating role of social media strategies | Wareebor, S. Suttikun, C. Mahasuweerachai, P. |
2025 |
Cogent Business and Management 1 (12), pp. |
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| Title | Authors | Year | Journal title |
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| Title | Authors | Year | Journal title | Cited count | ||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| < 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | Total | ||||||
| Title | Authors | Year | Journal title |
|---|
| Title | Authors | NRIIS type | Year | NRIIS Scholarship |
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