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Asst. Prof. Dr. Chompoonut Suttikun

Asst. Prof. Dr. Chompoonut Suttikun

กลุ่มวิชาการโรงแรมและอีเวนท์,
Faculty of Business and Accoutancy,
Khon Kaen University
56943410300: H-INDEX 10

Documents

TCI อ้างอิงจาก http://www.tci-thaijo.org/

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SCOPUS

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TCI

Title Author Year SCOPUS PUBMED ISI TCI
1. AN INVESTIGATION OF ENVIRONMENTAL AND SITUATIONAL FACTORS AFFECTING TOURISTS' BEHAVIORAL INTENTION TO CHOOSE BANGKOK AS THEIR FINAL DESTINATION Chompoonut Suttikun
Hyo Jung Chang
Rosechongporn Komolsevin
Srisuda Chongsithiphol
2015
2. An fMRI study of advertising appeals and their relationship to product attractiveness and buying intentions Hyo Jung Julie Chang
Michael O'Boyle
Ronald C. Anderson
Chompoonut Suttikun
2016
3. College Students' Satisfaction and Involvement With the Recreation Center Based on Perceived Service Quality: The Moderating Effects of Health and Weight Consciousness Chompoonut Suttikun
Hyo Jung Chang
2016
4. The Examination of Psychological Factors and Social Norms Affecting Body Satisfaction and Self-Esteem for College Students Suttikun, 2017
5. A qualitative exploration of day spa therapists’ work motivations and job satisfaction Chompoonut Suttikun
Hyo Jung Chang
Hamilton Bicksler
2018
6. Sociodemographic and travel characteristics affecting the purpose of selecting Bangkok as a tourist destination Suttikun, 2018
7. A model of marketing strategies and pull motivations influencing young consumers to visit day spas Suttikun, C. 2020
8. Examining the effect of perceived quality of authentic souvenir product, perceived value, and satisfaction on customer loyalty Suttikun, C. 2021
9. The Effect of Green Self-Identity on Perceived Image, Warm Glow and Willingness to Purchase: A New Generation’s Perspective towards Eco-Friendly Restaurants Mahasuweerachai, P.
Suttikun, C.
2022
10. From pride to plate: how feelings of pride and guilt lead Gen Z to plant-based consumption at restaurants Mahasuweerachai, P.
Suttikun, C.
Bicksler, W.H.
2023
11. Marketing strategies in the age of COVID-19: An Attitude, Belief, Context Approach Suttikun, C.
Mahasuweerachai, P.
Bicksler, W.H.
2023
12. The influence of status consumption and social media marketing strategies on consumers’ perceptions of green and CSR strategies: How the effects link to emotional attachment to restaurants Suttikun, C.
Mahasuweerachai, P.
2023
13. “Where Should We Eat?”: How Health Consciousness Moderates the Influences Driving Intentions to Purchase Healthy Food Suttikun, C. 2023
14. Why do self-identity and efficacy matter for enjoying participation in charity sports events? The role of the warm glow feeling Chiengkul, W.
Mahasuweerachai, P.
Suttikun, C.
2023
15. Why Young Consumers Engage with Mobile Self-Ordering Applications (MFOAs) at Restaurants During COVID-19: The Role of Functional and Psychological Factors Na Nongkhai, J.
Suttikun, C.
Mahasuweerachai, P.
2023
16. Environmental messaging, corporate values, online engagement and purchase behavior: a study of green communications among eco-friendly coffee retailers Suttikun, C.
Mahasuweerachai, P.
Bicksler, W.H.
2024
17. Exploring the influence of online restaurant promotions on consumer behavioral intentions Wareebor, S.
Suttikun, C.
Mahasuweerachai, P.
2024
18. Green or greed? Generational perspectives of sustainability claims in restaurants Mahasuweerachai, P.
Suttikun, C.
Bicksler, W.H.
2024
19. The Power of Personal Norms and Green Message Framing Persuade Consumers’ Willingness to Pay Premium Prices at Eco-friendly Restaurants Mahasuweerachai, P.
Suttikun, C.
2024
20. Back to the table: how omnichannel social media marketing returns customers to restaurant locations Suttikun, C.
Mahasuweerachai, P.
Bicksler, W.H.
2025
21. Beyond Meat and Mindsets: Unveiling the Power of Message Framing on Plant-Based Food Choices Jitsawaeng, C.
Mahasuweerachai, P.
Suttikun, C.
2025
22. Does Credibility Matter on TikTok: The Influence of Food Content Creator Types on Restaurants’ Social Media Engagement and Purchasing Intentions Kumsawat, P.
Suttikun, C.
Mahasuweerachai, P.
2025
23. Environmental messaging, corporate values, online engagement and purchase behavior: a study of green communications among eco-friendly coffee retailers Suttikun, C.
Mahasuweerachai, P.
Bicksler, W.H.
2025
24. Exploring the Influence of Green Message Framing on Perceptions of Motive, Warm Glow and Willingness to Pay Premium at Restaurants Bicksler, W.H.
Mahasuweerachai, P.
Suttikun, C.
2025
25. Exploring the influence of online restaurant promotions on consumer behavioral intentions Wareebor, S.
Suttikun, C.
Mahasuweerachai, P.
2025
26. The art of dining: creative local restaurants as key drivers of tourist memorable experiences and well-being Mahasuweerachai, P.
Suttikun, C.
Kiatkiri, S.
Bicksler, W.H.
2025
27. The interplay of social and intrapersonal factors in plant-based food consumption: a comprehensive analysis using the SOR, signaling and protection motivation theories Mahasuweerachai, P.
Suttikun, C.
Bicksler, W.H.
2025
28. Tourist dining motivations at local restaurants: the moderating role of social media strategies Wareebor, S.
Suttikun, C.
Mahasuweerachai, P.
2025
Count 25 0 7 0

Title Authors Year Publication name Cited count
< 2020 2021 2022 2023 2024 2025 Total
1. The Examination of Psychological Factors and Social Norms Affecting Body Satisfaction and Self-Esteem for College Students Suttikun, 2017 Family and Consumer Sciences Research Journal
4 (45), pp. 422-437
2. A qualitative exploration of day spa therapists’ work motivations and job satisfaction Suttikun, 2018 Journal of Hospitality and Tourism Management
(34), pp. 1-10
3. Sociodemographic and travel characteristics affecting the purpose of selecting Bangkok as a tourist destination Suttikun, 2018 Tourism and Hospitality Research
2 (18), pp. 152-162
4. A model of marketing strategies and pull motivations influencing young consumers to visit day spas Suttikun, C. 2020 e-Review of Tourism Research
6 (17), pp. 865-899
5. Examining the effect of perceived quality of authentic souvenir product, perceived value, and satisfaction on customer loyalty Suttikun, C. 2021 Cogent Business and Management
1 (8), pp.
6. The Effect of Green Self-Identity on Perceived Image, Warm Glow and Willingness to Purchase: A New Generation’s Perspective towards Eco-Friendly Restaurants Mahasuweerachai, P.
Suttikun, C.
2022 Sustainability (Switzerland)
17 (14), pp.
7. From pride to plate: how feelings of pride and guilt lead Gen Z to plant-based consumption at restaurants Mahasuweerachai, P.
Suttikun, C.
Bicksler, W.H.
2023 Young Consumers
6 (24), pp. 831-848
8. Marketing strategies in the age of COVID-19: An Attitude, Belief, Context Approach Suttikun, C.
Mahasuweerachai, P.
Bicksler, W.H.
2023 Family and Consumer Sciences Research Journal
4 (51), pp. 262-276
9. The influence of status consumption and social media marketing strategies on consumers’ perceptions of green and CSR strategies: How the effects link to emotional attachment to restaurants Suttikun, C.
Mahasuweerachai, P.
2023 Journal of Hospitality and Tourism Management
(56), pp. 546-557
10. “Where Should We Eat?”: How Health Consciousness Moderates the Influences Driving Intentions to Purchase Healthy Food Suttikun, C. 2023 Journal of International Food and Agribusiness Marketing
2 (35), pp. 183-211
11. Why do self-identity and efficacy matter for enjoying participation in charity sports events? The role of the warm glow feeling Chiengkul, W.
Mahasuweerachai, P.
Suttikun, C.
2023 International Journal of Event and Festival Management
1 (14), pp. 92-112
12. Why Young Consumers Engage with Mobile Self-Ordering Applications (MFOAs) at Restaurants During COVID-19: The Role of Functional and Psychological Factors Na Nongkhai, J.
Suttikun, C.
Mahasuweerachai, P.
2023 Journal of International Food and Agribusiness Marketing
(), pp.
13. Environmental messaging, corporate values, online engagement and purchase behavior: a study of green communications among eco-friendly coffee retailers Suttikun, C.
Mahasuweerachai, P.
Bicksler, W.H.
2024 Journal of Hospitality and Tourism Insights
(), pp.
14. Exploring the influence of online restaurant promotions on consumer behavioral intentions Wareebor, S.
Suttikun, C.
Mahasuweerachai, P.
2024 Journal of Hospitality and Tourism Insights
(), pp.
15. Green or greed? Generational perspectives of sustainability claims in restaurants Mahasuweerachai, P.
Suttikun, C.
Bicksler, W.H.
2024 Family and Consumer Sciences Research Journal
3 (52), pp. 163-177
16. The Power of Personal Norms and Green Message Framing Persuade Consumers’ Willingness to Pay Premium Prices at Eco-friendly Restaurants Mahasuweerachai, P.
Suttikun, C.
2024 Journal of International Food and Agribusiness Marketing
4 (36), pp. 714-738
17. Back to the table: how omnichannel social media marketing returns customers to restaurant locations Suttikun, C.
Mahasuweerachai, P.
Bicksler, W.H.
2025 International Journal of Contemporary Hospitality Management
3 (37), pp. 956-975
18. Beyond Meat and Mindsets: Unveiling the Power of Message Framing on Plant-Based Food Choices Jitsawaeng, C.
Mahasuweerachai, P.
Suttikun, C.
2025 Journal of International Food and Agribusiness Marketing
(), pp.
19. Does Credibility Matter on TikTok: The Influence of Food Content Creator Types on Restaurants’ Social Media Engagement and Purchasing Intentions Kumsawat, P.
Suttikun, C.
Mahasuweerachai, P.
2025 Journal of Global Marketing
3 (38), pp. 234-251
20. Environmental messaging, corporate values, online engagement and purchase behavior: a study of green communications among eco-friendly coffee retailers Suttikun, C.
Mahasuweerachai, P.
Bicksler, W.H.
2025 Journal of Hospitality and Tourism Insights
3 (8), pp. 1073-1094
21. Exploring the Influence of Green Message Framing on Perceptions of Motive, Warm Glow and Willingness to Pay Premium at Restaurants Bicksler, W.H.
Mahasuweerachai, P.
Suttikun, C.
2025 Journal of Global Marketing
3 (38), pp. 252-268
22. Exploring the influence of online restaurant promotions on consumer behavioral intentions Wareebor, S.
Suttikun, C.
Mahasuweerachai, P.
2025 Journal of Hospitality and Tourism Insights
3 (8), pp. 1095-1113
23. The art of dining: creative local restaurants as key drivers of tourist memorable experiences and well-being Mahasuweerachai, P.
Suttikun, C.
Kiatkiri, S.
Bicksler, W.H.
2025 International Journal of Contemporary Hospitality Management
(), pp.
24. The art of dining: creative local restaurants as key drivers of tourist memorable experiences and well-being Mahasuweerachai, P.
Suttikun, C.
Kiatkiri, S.
Bicksler, W.H.
2025 International Journal of Contemporary Hospitality Management
6 (37), pp. 2197-2215
25. The interplay of social and intrapersonal factors in plant-based food consumption: a comprehensive analysis using the SOR, signaling and protection motivation theories Mahasuweerachai, P.
Suttikun, C.
Bicksler, W.H.
2025 International Journal of Contemporary Hospitality Management
7 (37), pp. 2370-2388
26. Tourist dining motivations at local restaurants: the moderating role of social media strategies Wareebor, S.
Suttikun, C.
Mahasuweerachai, P.
2025 Cogent Business and Management
1 (12), pp.

Title Authors Year Journal title

Title Authors Year Journal title Cited count
< 2020 2021 2022 2023 2024 2025 Total
1. AN INVESTIGATION OF ENVIRONMENTAL AND SITUATIONAL FACTORS AFFECTING TOURISTS' BEHAVIORAL INTENTION TO CHOOSE BANGKOK AS THEIR FINAL DESTINATION Chompoonut Suttikun
Hyo Jung Chang
Rosechongporn Komolsevin
Srisuda Chongsithiphol
2015 TOURISM ANALYSIS
5.0 (20.0), pp. 523.0-537.0
5 0 0 0 0 0 5
2. An fMRI study of advertising appeals and their relationship to product attractiveness and buying intentions Hyo Jung Julie Chang
Michael O'Boyle
Ronald C. Anderson
Chompoonut Suttikun
2016 JOURNAL OF CONSUMER BEHAVIOUR
6.0 (15.0), pp. 538.0-548.0
8 0 0 0 0 0 8
3. College Students' Satisfaction and Involvement With the Recreation Center Based on Perceived Service Quality: The Moderating Effects of Health and Weight Consciousness Chompoonut Suttikun
Hyo Jung Chang
2016 RECREATIONAL SPORTS JOURNAL
2.0 (40.0), pp. 179.0-192.0
2 0 0 0 0 0 2
4. The Examination of Psychological Factors and Social Norms Affecting Body Satisfaction and Self-Esteem for College Students Hyo Jung (Julie) Chang
Chompoonut Suttikun
2017 FAMILY & CONSUMER SCIENCES RESEARCH JOURNAL
4.0 (45.0), pp. 422.0-437.0
4 0 0 0 0 0 4
5. A qualitative exploration of day spa therapists' work motivations and job satisfaction Chompoonut Suttikun
Hyo Jung Chang
Hamilton Bicksler
2018 JOURNAL OF HOSPITALITY AND TOURISM MANAGEMENT
(34.0), pp. 1.0-10.0
24 0 0 0 0 0 24
6. Sociodemographic and travel characteristics affecting the purpose of selecting Bangkok as a tourist destination Chompoonut Suttikun
Hyo Jung Chang
C. Stephanie Acho
McDaniel Ubi
Hamilton Bicksler
Rosechongporn Komolsevin
Srisuda Chongsithiphol
2018 TOURISM AND HOSPITALITY RESEARCH
2.0 (18.0), pp. 152.0-162.0
3 0 0 0 0 0 3
7. Examining the effect of perceived quality of authentic souvenir product, perceived value, and satisfaction on customer loyalty Chompoonut Suttikun
Supawat Meeprom
2021 COGENT BUSINESS & MANAGEMENT
1.0 (8.0), pp.
0 0 0 0 0 0 0

Title Authors Year Journal title

Title Authors NRIIS type Year NRIIS Scholarship

0.01395106315612793